It’s always nice that brands act toptopical in advertisment This time coca cola surprised the people in Ghent. Everybody in Ghent is really excited because the #gentsefeesten start today! This cityfestival has a long tradition with a parade. People of Ghent wear a Strop / rope around their neck.
This in remembrance of the scandaleus way the people of Ghent were treated under the reign of Keizer Karel a long long time ago.
The cityfestival is 10 days of music, dancing, theater and sharing a beer with strangers. Or a coke.